One of our recent NMD graduates, Oana Bogdescu, published an interesting article about her master’s thesis on the social journalism platform Medium.com. Oana’s thesis is about cognitive bias, or systematic errors in human thinking processes due to irrational judgement. In our irrational world, for instance, we find it easy to point out someone else’s fallibility but we often fail to see our own. Although everyone is prone to cognitive bias, we always seems to believe we ourselves are less susceptible than others.
Oana researched the role such cognitive biases play in UX practitioners’ work. What are the implications of the naive self-image regarding cognitive bias, and how can this be reduced? Read all about her findings in her article on Medium.com!
